September 05, 2010
Small Business Hot Topics:

Online Marketing

Small Business Marketing Tips: Accepting Failures

Our small business marketing guru begets a Best Buy brouhaha, talks about failure as a part of success and shares a cross-promotion marketing strategy you can adapt for your company.

Small Business SEO: 10 Ways to Optimize an Online Newsroom

We've got 10 marketing strategies to help you turn your small business newsroom into a dynamic portal for your industry. And yes, that's a good thing.

Power Your Small Business Website with WordPress

Building a website can be a challenge for many small businesses, but it doesn't have to be difficult. Using WordPress, you can build a site that looks professional and is easy to manage and to update.

Get the Picture: Web Tools for SMB Graphics

Three free down 'n dirty Web tools to help you perk up a picture, find a fun font or browse images at photo sites with ease.

Nifty Clicks: Web Tools for Small Business

Check out these three free Web tools so you can stop registering on websites, track down those hidden 800 numbers and clue in to the biggest trends on the Web.

Crowdsourcing as a Small Business Marketing Strategy

Crowdsourcing, or using your customers to help with product development and/or marketing, is becoming increasingly popular with small businesses. But is it the right strategy for your business?

Marketing Tips: How Not to Run Your Business

Our marketing maven looks at two big brands and finds that one excels at repelling customers. Plus, tips for posting video on your blog or website and a cool Outlook plugin.

Google to Challenge 6 FaceBook Weaknesses

In a battle over online advertising, Google sets it sites on beating Facebook, and pundits name six areas where the social networking giant shows vulnerability.

Marketing Tools: Distribute Press Releases

PRWeb is a handy site for sending press releases to journalists and news sites. Plus, a way to track your favorite shows and a site that lets you aggregate all your social media sites.

Marketing Tips: Shake Up Your Strategy

From burgers to business cards, this week's small business marketing tips show how bold strategy can make your business stand out from the crowd.

Search Advertising Services for Small Business

American Express and Clickable partner to provide small businesses with a search advertising platform built especially for them.

Small Business Web Tools: Help with WordPress Blogs

We've got three Web tools to help you master WordPress, find free video footage and stay up-to-date on the latest Internet marketing news.

Small Business Marketing: Don’t Accept Status Quo

Look for ways to enhance your customers' experience and you'll reap the rewards. Our small business marketing expert shows you how. Plus, free Web tools.

Marketing Strategy: Why Logo and Web Design Matter

Business owners and designers discuss why an eye-catching website design and logo are an important part of your overall small business marketing plan.

Small Business Marketing: Cultivating Testimonials

Is it ethical to offer an incentive in exchange for a testimonial? Plus, subliminal details in logos, a Web-based video tool and a marketing lesson from Lego.

Small Business Marketing Strategy: Cultivating Bloggers

A positive relationship with an influential blogger can do your small business a world of good. Here's a five-step marketing strategy you can follow to cultivate bloggers in your industry.

Free Small Business Web Tools

This week's grab bag of Web tools – all of which are free -- includes a file format converter, a keyword tool and a nifty way to search all locations on Craig's List.

Marketing Strategies: Lessons from Starbucks and AT&T

Small business marketing expert Andrew Lock weighs in on new strategies from two big companies. What can SMBs learn? Plus, a great Web tool from Google.

10 Ways to Boost CRM with Social Media Tools

Business owners and social media experts reveal their top 10 tips for improving CRM with social networking.

Small Business Web Tools: Online Invoicing

Take a look at this no/low-cost invoicing Web tool, plus a resource for Wordpress blog themes and a powerful Internet marketing tool for small business marketing.

Small Business Marketing: Free Market Research

This week our small business marketing guru reveals a free market research site, opines about the best duration for eBay auctions and shows how customer involvement drives sales.

Small Business Marketing: SEO Tools

Take a look at these three handy resources to help boost your small business marketing efforts in SEO, writing sales letters and distributing videos.

Small Business Marketing: Customer Education

Do your customers 'get' what you do? Do you need to explain it a bit better? Marketer Andrew Lock looks at the line between education and overkill, and offers more small businesses marketing advice.

Social Media as a Small Business Marketing Strategy

From the effective use of social media to a resource to help you make money blogging to a big marketing lesson from Citrix, Andrew Lock offers the best small business marketing tips.

Small Business Marketing: 10 Email Marketing Tips

Need help getting customers to respond to your email marketing campaigns? These 10 tips can engage customers and help your small business marketing efforts pay off.

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