Why You Should Add Video To Your SMB Blog

Lisa Barone says adding video to your small business blog makes sense because it's a different way to express yourself, creates a more personal community, it's another way to respond to customer issues, creates another searchable piece of content, and it gets you used to speaking on camera.

"Last week we let you know it was official – social media boosts exposure and traffic for SMBs. We even talked about how small businesses see a bigger return from social media than their larger counterparts. Huzzah! With that in mind, it’s time to look at how small business owners can use social media channels to their full potential.

And one of the best places to start is by looking at your SMB blog and finding new ways to capture attention.

As a small business owner, one of the most effective ways to get involved in social media is to start a blog. Through blogging you’re able to establish yourself as an industry authority, you build a community, increase your exposure, and you give the search engines a reason to visit your site regularly. You’ve probably been using your blog this way for some time now. And that’s great! But it’s time to up the ante. How do you do that? By adding video to your blog and creating a new way to interact with users and show off your brand."