Why You Need A Social Media Home Base

Relying solely on social media sites for marketing may seem like a logical route, but it doesn't work, says marketing consultant Lena West. You still need a website to send customers to after you engage them with social media.

"I recently received an e-mail from a woman living overseas who wanted my help on developing a social media strategy. I was really looking forward to speaking with her because she had an interesting goal: to collectively promote a group of experts from her country.

The time came for us to talk and she wanted to know how she could use social networking to further her planned marketing efforts. I asked her for her website address. She didn't have one."