Solving The Groupon Puzzle For Small Businesses

Groupon was first hailed as a great new small business marketing tool, then exposed as a flawed vehicle. Susan Payton shows how you can get around the problems and exploit the potential of online couponing.

"The first wave of reaction from retailers to Groupon was overwhelmingly positive. Where else could you get hundreds of people to buy from your business so easily? The second wave wasn’t so positive. Businesses were losing money on the deals, and didn’t have the staff to accommodate the customers.

So where do we fall now? Is Groupon inherently evil, or is it a fantastic marketing tool? The answer, I’m afraid, is up to you."