Analysis: Google Latitude Checkin Couponing Service

Lisa Barone questions whether Google can find success with its second entry into the coupon/checkin market. Latitude Checkin give consumers deals if they build up credits by regularly visiting a business's website.

"And the check-in / coupon wars continue!

After testing it out in Austin during SXSW, Google has rolled out Google Latitude Check-In offers nationwide, teaming up with partners like American Eagle, Macy’s and Quiznos to let users “unlock” offers all around the United States. It may not seem like revolutionary news with all the activity in the offers/deals space as of late, but for Google, it may give them the coupon success they’ve been hoping for.

So how does it work? To take advantage of the offer potential, users must download the Google Latitude app for the Android or iPhone (sorry, Blackberry users). Once you’re set up, participating is as easy as..."