Review: WiseStamp Email Marketing Utility

TJ McCue looks at WiseStamp, which small businesses can use to add buttons to their email signature to link recipients to their Twitter, Facebook and other social media sites.

"Social email seems redundant. Every so often, I hear the term and I have to think: Isn’t all email social? What I think social email means is that you make yourself more accessible by way of a smart, link-friendly signature in your email.

I have always admired the marketing-savvy friends and colleagues who have social signatures where you can click through to their Facebook page or Twitter account or LinkedIn profile via a hip, artsy button right from their email signature, and I presumed it took some special coding skills, until I found about WiseStamp. They do the special coding part for you."