Intuit-SalesForce Partnership: What It Means For SMBs

Who will benefit from the partnership between Intuit and SalesForce.com? Laurie McCabe analyzes the industry dynamics but also makes the point that small businesses will benefit from this partnership.

"Last week, Intuit and Salesforce.com announced that they would partner to integrate Intuit QuickBooks and QuickBooks Online small business accounting software with Salesforce’s small business CRM editions (Contact Manager, Group and Professional).

Under the terms of the deal, Intuit will resell a pre-integrated version of the Salesforce CRM application via Intuit’s App Center (as well as Intuit channel partners). Data will be automatically synchronized across QuickBooks and Salesforce, giving customers a real-time, unified view of the data, regardless of which application the customer is working in."