It's Now Easier To Run Display Ads With Google

Recent changes to Google Display Network make it easier for small businesses to use the service to create ads and place them at websites where customers might see them.

"If you want your business to get noticed by more customers, you may want to consider the Google Display Network. An online display ad, unlike a text-link ad, is a banner or other graphic image or animation that appears on web pages. Google Display Network is part of Google AdWords, the search company''s flagship pay-per-click ad program, which also includes an ad-builder tool that allows anyone with an AdWords account to create and place banner ads on thousands of websites across Google’'s advertising network.

"Google is simplifying the bidding system used in the network, among a number of recent improvements making it easier to run display ads on other websites. Users are still charged by the click, starting at around 10 cents per click. Here’'s a summary of the other major changes and how you can use them to get your business in front of more prospects."