Podcasting 101 For Small Businesses

Zachary Sniderman says creating podcasts to promote your small business is not a huge challenge, though it does require more effort than some kinds of social media marketing.Talk about your passion, Sniderman advises. He also offers tips on how to record, post and promote your podcast.

"Podcasts are an interesting challenge for small businesses. They require a little more know-how, energy and time than signing up for Twitter, Facebook or even Foursquare. But they're not nearly as daunting as you may think, and they offer an excellent opportunity to build a unique audience and generate leads for your business.

The number one tip to starting a podcast is to really enjoy what you're talking about. It sounds simple. But that passion and enthusiasm for your subject matter is what will capture your audience and launch your podcast above any minor technical shortcomings."