Calculating ROI For Social Media Marketing A Must

Pam Moore offers 10 reasons why you should "eat ROI for breakfast" when using social media for marketing. You need a plan and objectives, Moore says, and you need to be able to calculate return on investment (ROI).

"Social media is free, right? Simply sign up for Facebook, Twitter, YouTube and LinkedIn. Enter some data for your profile, add a photo for your avatar, dump your email contacts and find connections and you’re set. All you have to do now is tweet, Facebook and you’ll be popular online and increase revenue 1000% because you’re 'doing social media.'

Sorry folks, social media isn’t free. Yes, you can setup your social network profiles with no explicit charge. However, even with that you’re spending time doing such. Time is of our greatest asset and we all know it’s not free."