Lisa Barone suggests some of the reasons that turn customers and prospects off from delving further into your small business website, including things like a lack of contact information on the home page, no or few external links and too much selling.
"Getting people to link to your website is a struggle for any business. But it can be even harder as an SMB when you dont have the large brand, immediate recognition or authority of a bigger, more established company. And thats something I hear from many SMB owners- they think theyre doing everything right, but theyre frustrated that folks still seem wary of linking to their sites. Whats going on?
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