Lisa Barone suggests some of the reasons that turn customers and prospects off from delving further into your small business website, including things like a lack of contact information on the home page, no or few external links and too much selling.
"Getting people to link to your website is a struggle for any business. But it can be even harder as an SMB when you dont have the large brand, immediate recognition or authority of a bigger, more established company. And thats something I hear from many SMB owners- they think theyre doing everything right, but theyre frustrated that folks still seem wary of linking to their sites. Whats going on?
Below are nine reasons why people wont link to your SMB site. Let me know if any sound a bit too familiar. We wont tell."
Your White Papers Search Results
Improving the Customer Experience by Preventing Problems Before They Occur
Today, moving at Internet speed requires up-to-the-second visibility into the business. Failing to meet service-level agreements (SLAs) results in...
Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
Available On Demand Retailers today are feeling greater pressure for competitive prices and the need for tailored merchandise assortment across...