Is A Facebook Brand Page Right For Your Small Business?

Lisa Barone lists four reasons small businesses might want to think twice about creating a Facebook brand page, including the time and effort required to maintain it and the possibility that your audience isn't actually on Facebook.

"Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. As a SMB owner myself, I was really pleased with the announced upgrades. I felt they addressed many of the long-standing frustrations I had and it was nice to see Facebook tackle so many of them at once. Now that Facebook has upgraded its platform for brands, that means you should absolutely head over there and create a page for your small business, right?

Well, not exactly.

Just because Facebook has made important upgrades to its platform, doesn’t mean it’s a place you need to be. Below are a few reasons you shouldn’t create a presence on Facebook. Feel free to replace Facebook with “Twitter”, “blogging” or “that other social media site” as you see fit. Because, really, the same rules apply."