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Recent research from Experian Hitwise shows that Bing searches resulted in a significantly higher click-through rate than Google. What does this mean to small business marketers. Susan Kuchinskas explains.
"Experian Hitwise issued a report on the new alliance between Bing and Yahoo that caught our attention. Here's what needs your attention.
In January 2010, according to the Internet measurement company, the combo achieved the highest search success rates, with 81 percent of the searches on those sites resulting in a clickthrough to a website, versus Google's 65 percent search success rate."
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