Social Media Marketing Best Practices For SMBs

Susan Gunelius's 10 laws of social media marketing include: the law of listening, the law of focus, the law of quality and so on. If you don't obey the laws, she says, your chances of success will diminish.

"Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line."