Search Engine Optimization 101: The Basics

Lesley Spencer Pyle's four basic SEO (search engine optimization) tips: building links from other sites, using but not overusing keywords, adding title tags and using keyword-rich anchor text. She explains what each means and how in broad strokes to go about it.

"To increase your visibility and authority on the web, you need some knowledge of Google rankings. Learning how Google’s ranking system works can help you make important changes that can move your website up the ranking ladder.

What follows is a quick primer on need-to-know basics for improving your site's Google ranking.

When it comes to your web pages, two different Google rankings are at work: your search result ranking and your site’s PageRank. They are related, yet distinct measures of the value of the content on your site in the eyes of the search-engine giant."