The Formula For Small Business Social Media Marketing Success

The formula is simple to state - you have to have an opinion about issues in your business but also something singular to say about them - but is almost always present in successful social media marketing, Lena West says.

"For years we’ve heard, “Advertising doesn’t work.” “No one cares what you have to say about your company.”

And now we’re starting to hear that social media doesn’t work. At least I am.

My firm has been advising companies on creating and implementing their social media strategies for a number of years now. The more I work with our clients, the more I realize that some businesses are able to hit the ground running, while it takes others awhile to ramp up."