Mobile Marketing With Yelp

Internet marketing consultant Lisa Barone analyzes recent data from Yelp showing how often the service is used to find local businesses and concludes that small businesses must be using this service.

"With the rise of local, mobile and the social Web, small business owners have a lot on their plates in terms of marketing to customers. With so many options and avenues, you want to make sure you’re using the services and the platforms that your customers are gravitating toward, while also staying on top of trends.

But how do you do that? You do it by seeking out data. Lucky for us, we didn’t have to do too much research to find out just how many million users are flocking to Yelp via their mobile phones each month."