Email Marketing vs. Social Networking: Is One Better?

Internet marketing consultant Taylor Garns analyzes recent trends in online marketing for small businesses and concludes that email marketing and social networking arent't really that different in the end. Which you should use will depend on your needs and your customer base.

"As of today, there are 59,300 Google results for the exact search phrase 'email vs. social media.' Apparently it’s a hot topic and some people have declared war. It appears that the social-media mavens are already claiming victory by stating that “email is dead.”

On the other hand, many (email-marketing vendors in particular) have come to email’s defense with a lot of data and pretty charts, claiming that email and social media are two peas in a pod and 'we’re all in this together.' While I tend to agree with this idea, it’s important to tease out what’s really going on out there."