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John Jantsch finds a treasure trove of tools that can help you analyze why some sites rank higher than others in search engines. They include Website Grader, Wordtracker and KeywordSpy.
"Like many things in business, and perhaps in life, one of the best ways to get better at something is to analyze what others are doing -- particularly those doing better than you.
This idea rings true when it comes to search engine optimization and winning in the game of search. Often times, the best research you can do is understanding and analyzing the underlying elements that allow some sites to rank higher than yours for important keywords."
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