Book Review: Managing Customers On The Internet

Author David L. Rogers book has "distilled five behavior strategies that small business can focus on in order to leverage networked customer behaviors to create happier, more loyal customers," says reviewer Ivana Taylor.

"If you’re still looking for ways to make sense of the overwhelming amount of information and feedback that’s coming through on social networks, then The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age may have some answers and insights for you.

This is a book I was eager to read because it focuses on how technology intersects with real life strategy. The first thing I did was look for the book’s website. I find that’s an easy way to get an overview and start developing an opinion. I also love it when books have blogs because the blog provides updates and new information that may not have made the printed version. However, I think you’ll find The Network Is Your Customer to be extremely current."