How To Reach Your Most Profitable Customers? Use CRM

Ramon Ray reveals the CRM package he uses in his own business - BatchBlue - and links to a recent Small Business Trends article that rounds up nine more.

"It is impractical and nearly impossible to personally reach out and touch all of your customers. It's impossible to have a conversation, a one to one conversation, with all of your profitable customers and important contacts on a regular and meaningful basis.

However, there is NO excuse why you can't segment your customers vertically (across industries) and according to WHO they are in relation to your business. Are they a long time, high valued customer? Are they a brand new customer? Are they a vendor?"