SMB Mobile Websites: Opening A New Front Door

The study by SMB Group shows that small and medium-size companies are beginning to realize the importance of mobile e-commerce and marketing and are building mobile websites or laying plans to do so. Should you be following their lead?

"Ten years ago, SMBs were just beginning to understand the need for and value of building web sites and storefronts. Today, SMBs are at a similar point when it comes to building mobile web sites and enabling mobile transactions. Why is this important? 4.8 billion users browse the web via a mobile device compared to 1.7 billion users who browse the web via other means, such as a laptop of PC (source: ITU, October 2010).

Our recently published SMB Group market study, 12010 Small and Medium Business Mobile Solutions Study,' reveals that SMBs understand the importance of mobile friendly websites and plan to invest in a mobile web presence in order to help fuel their growth. In the very small businesses (1-19 employees) segment, only 11% have some mobile web presence, while in companies with more than 500 employees, 44% have created a mobile-friendly site."