Build Your SMB Brand With Social Media

It starts with creating branded online presences at sites such as Facebook, but that is just the start. Susan Gunelius goes on to explain four additional steps to completing the job.

"Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing.

While perhaps initially daunting, the trick is to break the process into manageable pieces. From creating your online destinations to connecting with influencers, following these five steps will get you on your way to building your brand and boosting your business."