Boost Holiday Sales Using Social Media

This article includes three mini-case studies of small businesses that used social media to broadcast special seasonal promotions and saw a measurable increase in revenues as a result.

"The holiday retail push is in full swing and virtual cash registers are virtually ringing as consumers the world over are scouring the Internet, buying up gifts for friends, family members and clients. To cash in on the action, small businesses are using low-cost social media tactics to increase holiday sales.

From creative discount deals to contests to online gaming, here are three examples of how businesses have tapped the social web to spread the word about their holiday promotions and give their revenues a year-end jolt."