While it's difficult to say exactly what the changes mean (Google is secretive) user reviews of your site will probably now be taken into consideration. The article also includes a review of top 5 SEO factors.
"Google's rapid response to a New York Times story about unscrupulous e-commerce company DecorMyEyes has garnered significant attention over the past few days. That's not just for the shocking nature of the abusive eyewear vendor's behavior, but also for Google's admission that the story uncovered a weakness in its page ranking algorithm.
'We were horrified to read about Ms. Rodriguez's dreadful experience,' wrote Google Fellow Amit Singhal on the Official Google Blog Wenesday. 'We immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live.'"
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