Case Study: Basecamp Helps A Startup Collaborate Effectively

The company, SMB Communications, a small business marketing services firm, uses Basecamp to organize a virtual work force and communicate with clients. Its president says he couldn't run the company without it.

"One of the most important things for business success is the ability to set yourself apart from your competition. Whether it is service, pricing, speedy delivery, or experience, in order to rise above the rest you need to show your uniqueness.

David Lanagan knows this all too well. For the past three years he was on the marketing director of a leading SaaS (software as a service) “collaboration” company. During that time he not only managed all their marketing initiatives, he also had to deal with a decreasing marketing budget and staff. The department changed from several employees down to just him and a few outsourced consultants, but the marketing goals stayed the same."