Video: Social Media As Icing On The Marketing Cake

Part of the Ramon@Smallbizdom series, this video argues that small businesses need to pay attention first to more traditional online marketing, then finish off with social media.

"Social media (yawn) is important. But if you have not built a strong foundation of email marketing, web site development, great branding, customer service and sales, then social media is simply a waste of time.

Ramon Ray speaks with Guardian Life Insurance companies about these things and more."