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Don't let the hype and coolness factor persuade you to use Twitter even if it doesn't offer any reasonable return on your time and effort, this article warns.
"The quick answer is yes - if you see a positive return from the time and effort required to maintain a Twitter presence. Having said that, we believe the answer will be no for most small businesses.
The reason is simple. A very small percentage of adult Americans are regular users of Twitter.
A recent Pew Internet study reports that about 8% of online, adult Americans use Twitter. Only about 75% of Americans are online, which means about 6% of all adult Americans use Twitter."
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