How To Use Facebook To Market Your Business

A hands-on guide that takes small business users through creating a Facebook presence, attracting customers to it and using the site to engage customers and promote your business or brand.

"Your business can't afford to not have a Facebook presence. The social networking site now has more than half a billion users -- despite users' privacy concerns, and a recent survey suggesting that customer satisfaction is abysmal. Here are some tips to follow if you want your business to tap into that audience of half a billion potential customers.

Build It First, you need to set up a page. They were once known as Fan Pages, and those that wanted to follow had to elect to be a "fan", but Facebook changed them to simply Pages, and members can now "like" the page rather than becoming a fan of it."