Top Tech Trends That Can Help Your Small Business

Laurie McCabe's top trends for small businesses to embrace include social media management, mobile commerce, SMB application marketplaces and on-demand business intelligence and analytics.

"A couple of weeks ago, I was a presenter at Ramon Ray’s Small Business Technology Tour in Cambridge, MA. My presentation focused on top technology trends, and how small businesses can take advantage of them. A few people have asked me to post the presentation, so I’m providing it here.

At the event, I prefaced the presentation by telling the audience why I picked these four trends from among the myriad of bright and shiny technology innovations bubbling up out there. It’s really pretty simple: in our 2010 SMB Group Routes to Market survey, small business owners and decision-makers told us that their top three business goals are, in this order: 1) growing revenues; 2) attracting new customers; and 3) improving cash flow."