Search Engine Optimization 101: 10 Basic Tips

Tips include the obvious such as liberally sprinkling keywords throughout pages, to less obvious such as linking back to your own site, creating a site map and avoiding flash and frames in page designs.

Every business with a website should make search engine optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in Web visitors' search results. This generally means more traffic to your site."