Small Business Trends presents a roundup of links to recent stories from its own and other publications' pages that explain the importance of Facebook in small business social media marketing and how to excel at it.
"The Facebook phenomenon may be the most important to small businesses on the Web currently, even if other tools like Twitter are sometimes more talked about. The importance and the reach of this giant among social media platforms cannot be underestimated. To ignore it is to ignore a gigantic potential audience and to bypass a huge and active community while trying to build a community of your own. Ignoring Facebook is probably simply not in your small businesss best interest. But understanding how this huge community works and can work for you is a challenge as well.
Tips Know how to use Facebook marketing for your business? Think of it as everything you ever wanted to know about marketing your small business with Facebook but were afraid to ask. Travis Allison of Walking Maverick Consulting and stuffed it all into this neat presentation to help you understand what may be the most unprecedented marketing opportunity available for small business since Google search. slideshare"
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