If you think Evernote users represent an important part of your market, you might want to consider adding the Evernote widget to your site.
"Personal internet archiving service Evernote is taking a new approach to expanding its user base and bookmarking functionality with a tool for publishers and blog owners called Site Memory. In short, it lets users save Web content for reading later, while helping to promote some of the most heavily saved content with Evernote users at large.
Blogs that add the new Site Memory button to their posts (or any page for that matter) let users bookmark and save that content to their Evernote account. Akin to Web bookmarking services like Instapaper and Read it Later, this lets them absorb the content whenever they want; though instead of just linking to the site like a URL, the entirety of that content is stored on Evernote's servers. The Site Memory feature has also been set up to show users all the other pieces of content they've saved from that particular domain."
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