How SMBs Can Make Profitable Use Of Video

Digital camcorders are relatively inexpensive and posting videos to the Internet is easy. The six ways SBT suggests small businesses can use video include creating product tutorials, recording presentations and making customer testimonial clips.

"Here’s a stat for you: YouTube is the second largest search engine on the Web with more than 2 billion views a day. That’s right, two billion. And contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves. Your customers turn to YouTube’s search bar every day to look for how-to’s, product reviews, and other information about the companies and brands that interest them. And even when they don’t turn to YouTube, Google is using Universal Search elements to put the videos in traditional search. Video is everywhere and it’s what people want.

As a small business owner, you want to find ways to take advantage of that. And there are plenty of them. Here are six ways small business owners can use video to attract customers, increase their rankings, and differentiate their brand from all the others competing for the same eyes."