Payvment Revisited: E-commerce On Facebook

SBS blogger Lisa Barone explains how Payvment can help turn social media into a money for small businesses.

"Social media feels good, but bringing money and new customers into your business feels even better. Thankfully, a new feature from the Facebook application Payvment can help small business owners to bridge the two loves for a very profitable (and effective) solution.

Though you may not be familiar with it (I wasn’t), the Payvment app itself is not new. It’s been around since last year and allows users to build a retail store (or to connect an existing one) directly onto any Facebook page. Once you download and install the application, you can build a store directly onto your page to include all your products, photos, shipping information, categories, etc. [there’s a how-to video for those who need help getting started with Payvment.] Once you set up your online shop on Facebook, it will show up in a separate tab on your profile called Storefront where users can go to make purchases directly from your Facebook page. They can also leave the shopping cart open while they shop on other Facebook stores. It’s a new twist on that old, static shopping cart. Pretty cool, but that part isn’t new."