Analyze Website Traffic Reports And Grow Your Online Business

Freelance writer and presenter Christopher Elliott suggests five simple ways small businesses can use information delivered by website tracking services and products to help improve their businesses.

"If you're like me, you're probably fixated on just one number: site visitors. But if you asked me about the difference between page views and unique visitors, or to draw a distinction between length and depth of visit, my knowledge might get really fuzzy, really fast.

I'm not a gearhead or an expert in search engine optimization, and you probably aren't either. But there's a lot more information in a website traffic report that you can use to grow your business and increase site traffic."