Where To Invest Your Mobile Marketing Dollars: Mobile App Or Mobile Website?

Posted April 06, 2010
Entrepreneur: Where To Invest Your Mobile Marketing Dollars - Mobile App Or Mobile Website?

Do you create your own mobile app and tailor it for the iPhone and/or BlackBerry and/or Android? Or create a website that any smartphone can access? Or do both?

"NBC reported 58.2 million page views of its Winter Olympics programming on the mobile web and iPhone app through the first 11 days of coverage.

If the thought of your prospects fixing their attention on your company anytime and anywhere through their mobile phones sounds appealing, you'll be happy to know that the options for reaching consumers on mobile devices are growing broader and less expensive."

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