Google Or Facebook: Picking The Best Online Advertising Platform

Social media strategist Starr Hall argues that Facebook offers more targeted pay-per-click advertising for some businesses than Google and goes on to explain how to make best use of either platform.

"Many top blogs, including social news site Mashable.com, continue to focus on the effectiveness of pay-per-click advertising through Google's ever-popular search and content networks. But new advertising platforms are on the scene--from social sites like Facebook to high-traffic blogs--and they offer a more targeted advertising approach. Google is having a difficult time trying to compete.

The reason is social sites offer better targeting with keywords and demographic-specific ads. Think about the manner and type of information Facebook gathers. While Google knows you're in the market for a new home, Facebook knows what causes are important to you, which videos you like to share and how often you make recommendations to your friends. Social media advertising opportunities are yielding better-qualified, higher-ROI results compared to the Google ad network."