How To Optimize Your Facebook Site So Customers Find You

Ubiquitous Web marketing guru Lisa Barone of Outspoken Media offers five tips on how to search-engine-optimize your Facebook site.

"With reports that Facebook sees more traffic than Google, it makes sense that many SMB owners are getting serious about setting up shop on the hip social networking site. Facebook pages are often being used in lieu of a real Web site (which I’d caution against) or as a business’ second home on the Web. With all the opportunities that Facebook provides for small business owners, it’s important that you take the proper steps to increase your SEO efforts on the site. After all, if no one can find them, then do they really even exist?

Give it a keyword-rich name: And by 'keyword-rich', I mean to use the name of your business. Your name will be the keyword your customers and potential fans will most often use when they’re trying to find you. So that’s what you want to show up for. Don’t try and get clever and stuff your name with too many keywords or appear for terms that you’re not really relevant for. Facebook is a personal social networking site. You’re going to turn users off by appearing overly spammy and salesy and you’re also likely to get yourself in trouble with Facebook. There are lots of areas where you can get a little looser with keyword use. Your page name is not one of those places. You want to reach your fans, not turn them off."