Integrate Customer Data With CRM, Or Else

Case study of a small business that staved off major problems by adopting a CRM tool to consolidate customer data in one place and improve efficiency. [Note: Unsigned post may be written by CRM vendor. Ed]

"Steve Diels, President of Aamcom, a provider of outsourced telephone customer service, had a major problem.

His sales data, client history and other essential information needed to run his business was scattered in various databases and systems - including Excel."