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Google launches new display ad platforms for big and small publishers, based on DoubleClick technology the company acquired two years ago.
"Google on Monday introduced DoubleClick for Publishers (DFP), a revamped version of its ad serving technology for large publishing companies.
Google also said that a streamlined version of its ad delivery platform, called DFP Small Business, is available for smaller publishers and will replace its previous small business offering, Google Ad Manager.
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