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Pizzerias, welding shops, tree nurseries: They all need Web sites to pull in customers. Attracting those eyeballs involves seducing the algorithms of Google, Yahoo! and Bing. Americans tap search engines more than 12 billion times a month to find everything from guitar lessons to jambalaya recipes.
Most people don't wander past the first 10 or so search results. The art of breaking into those rarified ranks is called search engine optimization, or SEO. If this term is new to you, get familiar with it--quick. (For a primer, start here.)
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