How to Choose an E-Mail Marketing Service

Whether you own a Web site or a physical store, or both, e-mail marketing lets you build customer loyalty. When done right, it provides solid value that keeps your business front and center in your customers’ minds. Ecommerce-Guide.com’s buyer’s guide gives you everything you need to pick the right e-mail marketing vendor for your needs.

For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase "e-mail marketing" itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.

There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.

Getting Started: Learn E-mail Marketing Lingo

Like any technology, when you dive into the thick of it, you’ll realize there is a whole new world of words and standards to learn. Learning e-mail marketing lingo is important — it will help you understand exactly what vendors are offering. To get you started, here are ten e-mail marketing terms you should know, courtesy of Webopedia.com.

• A/B split
• Software as a Service (SaaS)
•  Acquisition cost
• CAN-SPAM
• Conversion rate
• Direct digital marketing
• Event triggered e-mail
• List hygiene
• Open rate  
• Traffic sources metrics

Ecommerce-Guide Tip:  You can find hundreds of e-mail marketing terms in Webopedia’s Electronic Mail and Online Advertising categories.

Read the complete e-mail marketing buyers’ guide