Create Marketing Materials in Publisher - Page 2

By Helen Bradley | Posted August 04, 2008

To return to configuring your business card, choose Business Card Options from the task pane drop-down list. Select whether to use a portrait or landscape card orientation and whether to print one document per sheet or multiple-per-sheet. In most cases you will want to use the multiple-per-sheet option.

If you're printing on perforated specialty paper, choose File > Page Setup and select the Printer and Paper tab. Check to ensure that the paper size is set to Letter paper. Click the Layout tab and select Change Copies Per Sheet. Configure the side, horizontal gap, top margin and vertical gap measurements so that they match the dimensions of the paper that you are using, and click OK.

Adjust the business card by resizing any elements on the design if needed. Next save and make a test print before printing the document onto your business card stock.

Making More Documents

To create a different type of document using the same design choose File > New, and from the New from a Design list select the same design type you used previously and click the type of publication you want to make.

Publisher screen shot
Once the basic document design is created for you, edit and format it to suit your needs.
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The information from the personal information set and the color scheme associated with that set will appear in the document already. To use another information set, choose Edit > Personal Information, select a different set and click Update.

Most of Publisher's features will be familiar to you if you’re used to using a word processing program. You can select and format text using the tools on the Formatting toolbar and you can insert images by displaying the Objects toolbar and clicking the Picture Frame option. Choose either clipart or picture-from-file, and you can also insert an empty picture frame so you can fill it with an image later on. This is a handy way to mark out space for an image that you don’t currently have but which you plan to use.

To insert more text into a Publisher document, draw a text box and type the text into that. Unlike a word processor, you cannot place text just anywhere on the page; it must be located inside a textbox.

Most documents have a number of special options. For example, when you create a brochure you can add forms such as an order form, signup form or response form. Adding these forms saves you from having to design them yourself. A brochure can also have a customer address panel that lets you print, fold and tape the brochure and post it with out having to place it in an envelope.

Publisher screen shot
Use the Color Scheme task pane to create a custom colors for your business documents.
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Color Schemes

To create a color scheme that coordinates with your logo and other business documents, choose Color Schemes from the task pane menu and choose Custom Color Scheme. Choose the Standard tab and choose a color scheme from the list that best matches the scheme that you want to create.

Click the Custom tab and customize the colors to suit your needs. When you are done, click Save Scheme and give the color scheme a name. You can associate this color scheme with a Personal Information set so that it's applied to the document by default, and you can use it as you would any Publisher color scheme.

Even if you are not a design professional, the built-in templates in Publisher let you create good-looking documents without a lot of work. Stick to the one basic design, set up the required personal information sets, and you're well on your way to creating your own business marketing documents.

Helen Bradley is a respected international journalist writing regularly for small business and computer publications in the USA, Canada, South Africa, UK and Australia. You can learn more about her at her Web site, HelenBradley.com

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!



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