Marketing Tips: How to Track Direct Mailings on the Web

By Andrew Lock | Posted February 12, 2010

Andrew Lock

Direct mailing is still an important part of a small business marketing plan, but how can you track the results and measure success? Andrew Lock covers that and other affordable marketing strategies for small business entrepreneurs. Check it out below.


I was almost stuck in the massive snowstorm dubbed “Snowmageddon” that hit the East coast last week. In my time in New York City I noticed the demise of one of the most well-known landmarks in the middle of Times Square – can you guess what it is?

Postcard marketing is a valuable tool for advertising and promoting a product or service in almost any business. Our question relates to the subject of tracking the results from a postcard marketing campaign. Any ideas? See if you agree with my recommendations.

The nifty Web resource in this episode will help you discover whether you’re paying a fair price for your rental property, regardless of where you live. You can enter what you’re currently paying and the system will show you comparisons with your neighbors, so you can see if you’re getting a good deal, or perhaps being royally ripped off!

I saw a great ad from Soundview Executive Book Summaries recently. It presented two columns: on the left hand side was the “problem” and on the right, the “solution.” This format for advertising is as old as dirt, but it’s proven to be effective. I’ll show you WHY it’s such a good formula to follow, and I’ll also show you how to adapt it for your small business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help you "get more done and have more fun."

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