Marketing Tips: Google and Duplicate Content

By Andrew Lock | Posted February 05, 2010

Andrew Lock

Search engine optimization drives traffic to your site, but will Google actually hold it against you if you send sales videos to multiple sites? That’s just one topic our marketing guru, Andrew Lock, covers in his latest Web TV show for small business entrepreneurs. Check it out below.


The Haiti earthquake has saddened the whole world. One company that’s come under fire recently for its actions in relation to the earthquake is Royal Caribbean Cruise line. The company has docked at one end of Haiti for years now, paying a fee to the Haitian government to “own” that area exclusively for its ships.

RCL continues to take passengers there, obviously relatively close to the chaos and devastation, and that’s why it’s been heavily criticized in certain circles. The counter argument is that RCL is bringing in relief supplies, as well as significant (and much needed) revenue for Haiti. So what’s your thought on this situation? I haven’t been able to come to a conclusion — I see both sides of the argument.

It’s great to see some of you using your webcams to submit a video question to “Ask Andrew.” This week’s question raises the issue of duplicate content, specifically video content. How does Google view this type of content? Will they penalize people for distributing videos to multiple sites, using services like Traffic Geyser or Tube Mogul?

I don’t know about you, but I often end up with unwanted gift cards for stores that I don’t frequent. I’ll show you a nifty Web site that lets you buy, sell, or exchange gift cards. Buyers get a 5-21 percent discount, and sellers get most of their money back in the form of cash. Check it out; I think it’s a great idea to solve a common problem.

This week’s big marketing lesson is from Nielsen, the research company. They sent me a letter that I almost didn’t open, but that contained a surprise inside. Discover how this relates to the marketing principle of reciprocity.

Let me know your opinion about the topics covered in the show this week — leave your comment below, it’s really easy to do.

Enjoy the show!


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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