I've rented a lot of cars in a lot of cities in the last year or so, and let me tell you that the kiosks that are supposed to save you time and stress, are near useless as far as I'm concerned. I get so annoyed whenever I go to pickup a car because regardless of the company I'm using (Hertz, Alamo, Enterprise, Dollar, Budget) all of their kiosks suck. Invariably they're not working, out of order. Usually it happens when the lines for the counter are the longest. I think that's Murphy's contribution
How do you promote a product or service that's commonly misunderstood by your audience? It's a challenge, but it's possible just listen to the advice I give in this week's episode.
Another question I get asked a lot is, "I'm starting a new business and I'm looking for a supplier of X' where can I find that?" If you're wondering something similar, there's a nifty resource called Worldwide Brands that can help you. It's an excellent, reliable, inexpensive and effective service where you can find and contact suppliers for almost any product you can think of.
Look at ways you can implement scarcity in your business.
Let me know your opinion about the topics covered in the show this week leave your comment below, it's really easy to do.
Enjoy the show!
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
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