Remember all the fuss about Y2K back in 1999? Amazing that was 10 years ago, isnt it? Well its now a new decade, and Ive got some exciting new features to tell you about for the show.
The other day I went to Costco, and I was impressed to see how theyd given so much thought to which products they would feature at this time of year, to tie in with peoples New Years resolutions. Can you guess what products filled the front of the store near the entrance? Watch the episode to find out, and dont forget to see how you can cash in on seasonal trends in your business.
Setting goals is the easy part keeping them is the hard part, but this week I show you a new resource that can help you. It gives you a daily nudge to help keep you on track.
Lastly, our big marketing lesson comes from Evian water. I think youll be intrigued at the way they sell a product thats normally free out of our faucet and manage to charge people $15-$20 for it. The lesson to adapt for your small business is . well, watch the episode to find out
Let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
Enjoy the show!
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
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