Marketing Tips: Planning for Seasonal Trends

By Andrew Lock | Posted January 08, 2010

Andrew Lock

Remember all the fuss about Y2K back in 1999? Amazing that was 10 years ago, isn’t it? Well it’s now a new decade, and I’ve got some exciting new features to tell you about for the show.

The other day I went to Costco, and I was impressed to see how they’d given so much thought to which products they would feature at this time of year, to tie in with people’s New Year’s resolutions. Can you guess what products filled the front of the store near the entrance? Watch the episode to find out, and don’t forget to see how you can cash in on seasonal trends in your business.

There’s a confusing array of shopping cart software available for e-commerce transactions, and there’s no single “one size fits all” product that’s best for every situation. I’ll give you a couple of recommendations in this episode, and if you know of any other good providers, post a comment below.

Setting goals is the easy part – keeping them is the hard part, but this week I show you a new resource that can help you. It gives you a daily nudge to help keep you on track.

Lastly, our big marketing lesson comes from Evian water. I think you’ll be intrigued at the way they sell a product that’s normally free out of our faucet and manage to charge people $15-$20 for it. The lesson to adapt for your small business is…. well, watch the episode to find out

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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