Three Ways to Customize Your Business Facebook Page

Marketing your business on Facebook makes a lot of sense. It’s free, effective and fun (yes, fun). E-commerce-guide.com offers tips on how you can give your business Facebook page a look to match — and strengthen — your brand.

One of the challenges in having a Facebook Page — the name that Facebook uses to identify a business profile — is being able to make it look less like Facebook and incorporate more of your own brand identity on the Page. There are a number of Facebook applications (apps for short) that you can customize to display your own business content, links and images.

Get a Custom Look and Feel with Static FBML

Use Static FBML on your Facebook Page to display branded content, images and links. (Click for larger image).

One of the best apps for business Facebook pages is Static FBML.  This Facebook-developed application lets you create and display FBML (Facebook Markup Language) boxes and tabs on your Page.

One of the easiest ways for a small business to take advantage of FMBL is to create boxes that will display content and links to direct your fans — Facebook users who subscribe to your Page — back to your Web site.

For example, you may want to show your logo and offer hyperlinks to specific content or products on your site. You can use FBML to invite fans to join your mailing list, get a discount on your site or even highlight a special promotion or contest you’re running in the box.