Whats not to love about word-of-mouth marketing? Its fast, effective and, best of all, its free. If youve been shy about adding a Twitter campaign to your marketing plan, bear in mind that Twitter is nothing more than word-of-mouth marketing on steroids. Stick your toe in the water by reading this article from Webopedia.com that explains the way Twitter works and how to make it work for you.
Quick Tip: Webopedia's Twitter Dictionary will help you understand Twitter terminology and slang.
1. Find Your Quality (niche) Twitter Followers
Figuring out who to follow and how to encourage followers is not an easy task. When people first start using Twitter, most will follow anyone who might follow backfor no reason other than to increase their number of Twitter followers. When you have a large number of Twitter followers it can be an ego boost, but unless those followers are quality followers, the big number won't fuel your word-of-mouth marketing campaign or boost your Twitter exposure.
When we talk about quality or niche followers, it means having followers who have similar interests as you, and those who also tweet similar topics as you. In general, these followers are more likely to retweet (RT) your messages to their Twitter following. Since a quality following of people will be more inclined to RT your links, this will expose your tweets to a much larger audience.
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